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It is also necessary to keep up with the most recent algorithm changes made by Google and Bing.While algorithms for SEO and ranking factors are constantly changing There is a general agreement among the SEO community that the relevance to trustworthiness, credibility and authority that an effective off-page SEO gives your website plays a significant role in the ability of your site to rank.It is therefore vital to concentrate on off-page optimization prior too much time and money into on-page SEO strategies like linking or promoting your website on social media. The best results are achieved through an equilibrist approach to both strategies to ensure that your site is seen as an appropriate destination for users and Google considers it one.A great analogy to understand the importance of off-page SEO is the concept of a bathtub full of rubber duckies. You can fill your bathtub with water, then throw a rubber duck into it. 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