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The Creative Impact Agency as a Strategist For Online MarketingCreative Impact Agency (CLI) was recently honored for Outstanding Achievement in the Advertising Professionals category at the Webby Awards. The agency was recognized for its integrated approach to reaching target audiences through web video, social media marketing and traditional advertising. This award is the second of its kind for a Canadian agency. The team at CIA was particularly honored for their innovation and execution of a complex marketing campaign. The tactics were designed to produce high quality videos that would engage customers and drive web traffic."We are really flattered at being chosen as a finalist in the Webby Awards, and we are humbled by the endorsement from the global advertising community," said CIBA Chairwoman, Elizabeth Carr. "This campaign truly kicked our butt and really represents everything that we stand for as a creative advertising agency." CIBA also noted that Creative Impact Agency went above and beyond what their competitors were doing with this campaign, which is an important point for online media agencies to consider if they are to continue attracting award-winning clients like Amazon.CIBA is a small agency with creatively driven, creative thinking ad agencies. Its talented creative team and seasoned professionals understand the balance between strategy and creativity in an effective online marketing campaign. CIBA has the tools, know-how and relationships to help clients achieve their business objectives through a combination of creative thinking, creative technology and marketing solutions.The creative impact agency at Amazon had a difficult task of winning the account. Amazon is well known for its commitment to excellent customer service and providing its users with the best browsing experience. Video sharing platforms such as YouTube and Vimeo are some of the most visited sites on the web. Creating a successful video advertising campaign requires the creative impact agency to work with a client's strengths and identify their target audience. As one would expect, the individuals running the Amazon account were committed to delivering exceptional customer service to customers of Amazon.The creative team at CIBA worked with Amazon to fully realize their creative possibilities. The video was designed around a series of highly selected images that were optimized for placement in the video player on the website. The agency made sure that the video resonated with the consumers' needs and expectations and created a video that was not only visually stimulating but engaging as well. In short, Amazon did a great job finding innovative ways to use creative thinking to build trust and deliver exceptional value. average cost of sr22 insurance in california at CIBA understand that an outstanding brand starts with an outstanding creative thought process. The creative impact agency at Amazon leveraged its creativity to create a powerful, unforgettable video ad campaign. What worked for Amazon might not work for other businesses or brands. That is why creative teams are so important.There are many companies that will take credit for your creative ideas. However, none have the ability to build a strategy to ensure that your creative ideas are nurtured creatively and used in a way that brings you maximum profit. You really cannot put a price tag on creative thinking. Your creative impact agency should realize this and develop strategies that foster creative thinking throughout the organization.An excellent creative impact agency will work closely with you to develop an integrated marketing plan that takes into consideration all of your business requirements. It will help you identify your core competencies and look for creative opportunities that compliment your specific strengths. The work of a good creative impact agency can make the difference between success and failure in online marketing.
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