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What is bounce rate is the percentage of visitors who left your internet site/webpage from your entry point without having done any any activity. Activity would mean clicks made & pages visited. High bounce rate indicates that the content presented or the way it had been presented has not been relevant towards the entrance options.Visitors landing on the entry page are believed to bounce if they:Close your window or an open tabTypes a whole new URLLeave the website by clicking the BACK buttonClick a hyperlink on the page that can them to an alternative site.Or the Session timeouts (generally taken as 30 mins)Why most people are looking for ways to lower Bounce Rate?The fact is simple - The lower the bounce rate, higher the potential of visitor browsing your website pages and converting.Google.com analytics specialist Avinash Kaushik states:"It is absolutely hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."Now, greater question is - How to control the Bounce Rate?Content - The content available on your website is the key factor for bounce rate. If this content is relevant to the visitors expectations the likelihood is that they is not going to bounce from your website without visiting other sections of website. For E.g. if your internet site is about IT Conferences and on landing page you might be talking about general stuff instead of educating the visitors around the benefits of attending your conferences, then visitors more likely to leave your internet site due to not enough desired information.Website Load Time - Try to lessen the website load time - It's really nearly impossible to find patient visitors. Instead of using heavy animations on the complete page which takes lot of time to load, use animation only within the banner area and present text content in remaining part of the page. This will make user read this content and inside mean time your animation will even load.Flow - Provide your prospective customers with proper entry ways to find their way. Do proper linking towards the internal pages that guide them to their areas of interest. Most of the visitors bounce because they were not able to navigate to relevant pages. Make your navigation flow user-friendly by categorizing and sub-categorizing.Above the fold - All your important info has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that section of the website which you see without a scroll. Research states that 60% - 80% of visitors is not going to scroll your web site 'down the fold', therefore the best opportunity is lying 'above the fold'.Popups - No one likes Popups, especially when then appear just as one unwanted guest. They are the biggest distraction, every time a visitor is seeking some information. Even the feedback popup, sometimes annoys the visitors and they also bounce.The previously referred to points really can help you reduce your site bounce rateWe at AfterTheNet - The Web Strategy Company follow the above mentioned keyword strategy to supplement our clients most abundant in basic towards the most advanced processes for any goal they opt to reach making use of their website. Our step wise approach provides them the complete visibility with their website - which they are lacking very often, in absence of a trustworthy resource.
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