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Google Ads is one of the most popular and traditionally used paid advertising platforms inside a digital marketing strategy today. It is a proven method which has benefitted many organisations by method of;Reaching more and more people faster.Increasing brand awareness.Remarketing to previous visitors.Track and monitor performance effectively and accurately.Creating greater visibility on your brand and business.There is much potentials available for businesses, especially for local businesses, because as time passes, people near me' searches have increased drastically (while using advent of smart mobile devices), creating more opportunities for local businesses.With the assistance of a Digital Marketing Agency that is specialized in google ad or elsewhere, exactly what do a local business do to be able to tap into the vast opportunities offered by Google Ads to create more leads, traffic, and conversions?Here are some tips:Ad extensions - Ad extensions are extra components of information which can be added in your advertisement giving more details about your company to users. Ad extensions can include such information as contact numbers, reviews, additional links to your website, etc. Your ad extensions needs to be selected according to your specific goals for creating the ad, as well as your partner Google Ads Agency will help you with this. For example, in order to direct the best way to to your physical store, you will get location extensions, call-out extensions, etc.Local service ads - This is a relatively recent ad format on Google Ads, that is specially designed for local companies that offer a specific service. These ads have excellent performance since they're very relevant to the search. An added benefit from local service ads is because give the business more prominence on Google Maps and you will be displayed on 'near me' searches.Google product listings - Let your customers and other shoppers know what products you've in stock with Google product listings.Customer reviews - Using your customer reviews on your own website is a great way of increasing conversions, provided that they are placed well and they are positive reviews. How do you know which reviews could have a positive reaction for a customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones needs to be displayed on the website.Testing keywords - Run ads with assorted keywords to determine what ones will convert well. The best-performing keywords are able to be used for your SEO purposes.Use local terms for keywords - Using local terms for keywords and the copy can be quite appealing to shoppers and create a sense of pride in your local community. In addition, using local landmarks and locations might be beneficial to you at the same time.Google's My Business page - This feature is provided for free for business users and allows you for people to get information about your business. This can include telephone numbers, addresses, product types, opening hours, etc, also as customer reviews.Negative keywords - Negative keywords can drain your budget, rather than really allow you to get any leads. Having a report on negative keywords is a good way of avoiding unwanted traffic that is irrelevant in your business, and will not ensure you get any sales.Optimised landing pages - More often than not, an advertisement will lead an individual to a business website's Home page and after that the user is expected to navigate the site on their own in order to find the products they are interested in. Most users have fed up after a while and abandon their intent to get anything. The solution because of this is to have dedicated landing pages for the ad campaigns so that an individual is directed to these products or information they are interested in.Remarketing ads - Remarketing to people people who have already visited your internet site previously is a great way of increasing conversions as these are people who had or still need the interest order your products.