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The Importance of a Marketing Content PlannerContent planners develop a strategy for publishing, creation and distribution. They also are accountable for evaluating and tracking strategy effectiveness.This type of content informs the public on the products and services offered by the company. It also helps the viewers resolve issues and meet their requirements.A marketing content planner is a spreadsheet or it can be a third-party software. The difference is in how you make use of it.1. Set Your GoalsBenjamin Franklin's famous line "If you don't plan, you are planning for failure" is a fact. The structure, efficiency of workflow and clear communication are required to transform a strategic plan into an efficient content marketing engine.Setting goals is one of the most crucial steps to take in this process. You can either start with high-level goals for your business, or you can use the SMART Framework to make them more specific. It is also a good opportunity to revisit current content goals and ensure they align with current strategy.Understanding your goals will enable you to monitor the performance of each piece of content. This will allow you to determine what works and what needs to be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ultimately ensure that you are reaching your goals and providing quality content to your audience.2. Identify Your AudienceIt is crucial to know who your audience is to create content that is relevant, engaging and efficient. This can be accomplished through conducting research to discover the traits of your ideal customer personas. This can be done through surveys, data analysis and other methods of collecting information about your customers.Then, you can use the results of your research to identify the types of content that are most effective for you and your business. This could include everything from blog posts, podcasts, social media posts, and webinars. Once you've determined which formats are most effective, it's time to begin creating your content strategy.A tool for content planning can help you keep the track of your marketing goals and ensure that the appropriate people are working on the right projects. It can also increase productivity by helping teams focus on the most important things and avoid distractions. It's easy to start with a free Content Analysis Report from CopyPress today.3. Choose Your Ideal PlatformsIt's important to tailor your digital content to the platform you prefer. Instagram users prefer visually appealing images, whereas TikTok audiences enjoy trendy short-form videos. Performing some market research can aid in identifying your ideal audience and their preferred platforms.A content planner for marketing can help you to plan all the steps necessary to convert your ideas and concepts into a completed product. It will provide you with a framework to achieve your goals and ensure everyone on your team is in agreement.A tool for planning content such as Monday and Kapost can assist with this by allowing you create assignments, assign tasks and collaborate with others, and keep track of progress on one dashboard. There are more advanced tools, like Wrike, that offer drop-down menus that include an actionable table such as a message board and a project-wide timeline. Both offer the free version as well as more comprehensive subscriptions in case your team requires more advanced features.4. Find Your Content TypesWhether you're a solo influencer or part of an enterprise marketing team, a content planner can help you organize your ideas and ensures that everyone is on the same page. It's also a great way to manage content for long time-based projects, such as annual or quarterly campaigns.A good content planner can aid you in determining what kinds of content to create and how to implement them. This includes determining the format your content should be in like blog posts, infographics, case studies, podcasts, or social media press releases. This should include a schedule of the date these pieces will be produced and published.You should also be monitoring metrics related to your content marketing goals such as engagement and traffic. This will help you evaluate your results and make necessary adjustments. Ahrefs is a fantastic tool to help you understand what is working and what isn't. It can also give you insight into the performance of your competitors.5. Determine the goals of your contentIf you've set clearly defined content objectives, your team can keep track of their progress and ensure they're meeting their objectives. Whether that's increasing SEO traffic by updating blog articles or improving customer retention by hosting webinars, having clear goals will help you achieve your goals for content marketing.A good content planner will help you define your objectives by laying out a well-organized workflow and allowing for collaboration. It could also include tools such as images-generation software and instructions for text-to-image, or social management apps, to streamline the process.A marketing content planner will assist you in identifying your key performance indicators (KPIs) and other crucial factors. This will enable you to assess the effectiveness of your content and make changes to improve your campaign. Some examples of quantifiable metrics include bounce rate web traffic, website traffic as well as social media shares and newsletter signups. content creation software should be monitored throughout the lifecycle of content including production and publication.6. Identify Your ResourcesIf you do not have the resources needed to implement your content strategy, it's useless. When planning, ensure you have enough funds to complete the tasks you have outlined. This may include team or salary payments and production costs for the materials and web space, and paid marketing strategies.Once you have a budget, you can begin assigning the responsibilities for each task. You might assign various employees to conduct keyword research, copywriting, editing as well as design. Alternatively, Sprout can be used to automate the process of scheduling your content across multiple platforms.You can connect your social media accounts to the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools of Sprout for scheduling comprise an image library that makes asset management and saves time during the process of creating.7. Determine your Key Performance IndicatorsIt is crucial to make your marketing efforts worth it if you're spending many hours creating content. You can increase your success by analyzing and identifying the right key performance metrics.For instance for a return customers is a popular KPI used by content marketers. This metric is used to determine if your content converts customers and to identify areas for improvement in future campaigns.It is also crucial to decide the kind of content you will create based on both your goals and the audience you intend to reach. This may include blogs, social media posts, articles or infographics, as well as videos. Once you've identified different content formats, you should develop a strategy for each that includes frequency and distribution. This will help you ensure that your content is noticed by the appropriate people at the right times.8. Find out the tracking methods you are usingA marketing content plan can be a valuable tool for any company looking to improve their marketing efforts. It can help you keep in mind your goals, audience and resources, while allowing you to evaluate how effective your strategy has been over time.A social media calendar will help you plan your content and ensure that it is released regularly. It also lets you plan ahead for any holidays or events that may affect your audience's engagement.A keyword content plan is a great method to improve your SEO strategies. It can help you identify the right keywords for your content, which will improve your search engine ranking and visibility. It will also help you evaluate the effectiveness of your content strategy based on keywords over time.9. Identify Your MeasurementsWhatever your preference, whether you opt to organize your content by keyword or theme your marketing strategy should be able to identify the most important metrics for each piece. This will help you evaluate the effectiveness of your content so that you can continue to improve it. A cloud-based marketing planner, like Optimizely CMP can also make it easier for team members to collaborate and produce reports that are useful for making future content decision-making.