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Digital media marketing can be an umbrella term that includes different channels of promotion. These various channels are email newsletters, pay per click marketing ads, search engine marketing techniques, social internet marketing, blog content, online video marketing, and even more.Studies have said the consumer group between ages 16 to 34 spends approximately six hours daily on the digital devices. This may include smartphones, tablets or laptops. Almost every brand on the market today includes a social media page. Most brands have a digital marketing agency to look over their online communication.Some of the most effective internet marketing channels are:Email MarketingDirect mailers can be a popular kind of marketing. In traditional advertising, direct mailers would usually talk about leaflets of brochures. In the digital age, direct mailers reference promotional emails or e-newsletters. As the name suggests, companies send a contact to their consumers. It is an effective way to reach the buyer directly and capture their attention. Email marketing can be a direct channel of communication from a company (sender) along with the customer (receiver). There is no need of any intermediary. Brands can target their emails to specific customers, thus, it really is great for niche marketing. Email marketing is also a good way to offer special discounts to customers, thus encouraging the crooks to make a purchase. This can help to develop a loyal customer base.Search Engine MarketingSearch Engine Marketing includes two aspects - paid search and search engines. In paid search, brands advertise within the sponsored listings of an search engine or a partner site. This works on a Pay Per Click model where companies need to pay each time your ad is clicked. For search engines, companies follow Search Engine Optimization (SEO) practices to create genuine traffic to a website through natural and search engine results. Brands can hire a search engine optimization company in India to infuse smart keywords from the website content. The objective here is to make the site more internet search engine friendly so that it appears one of many top serp's. Search engine marketing is important because most consumers conduct a google search query prior to any purchase. The brand that appears one of the top search engine results tend to create more trust among consumers. SEO generated web site traffic tends to possess a higher conversion rate.Social Media MarketingThere are many people who often equate online marketing with social media marketing. Social media is one of the most Canais de Marketing Digital. It includes networking sites like Facebook, Twitter and Instagram, content communities like Flickr and YouTube, micro blogging sites, forums, wikis or open encyclopedias, podcasts and much more. Social media platforms enable users to talk about opinions, participate in discussions and engage others in real time. As such, facebook marketing can be the best method to market your brand or company, and reach a wide number audience. Companies can run targeted advertising campaigns on social media based on location, age, interests, groups they are part of, etc. This allows brands to market to a very specific gang of consumers.