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Multi channel funnels provide a comprehensive view of the customer journey by tracking all interactions a user has with your website before making a purchase or completing a goal. This includes not only direct traffic, but also referrals, social media, email campaigns, paid search, and more.By analyzing multi-channel funnel reports, you can identify which channels are most effective in driving conversions and which channels are contributing to the customer journey but may not be receiving direct credit. This can help you optimize your marketing efforts and allocate resources more effectively.To enable multi-channel funnels in Google Analytics, you will need to go to your Admin settings and select the "View Settings" option for the relevant view. From there, you can toggle the "Enable Multi-Channel Funnels Reporting" option and save your changes.It's important to note that multi-channel funnel reports rely on data from both Google Analytics and other advertising platforms, so you may need to set up additional integrations to get the full picture. But once you have everything set up, multi-channel funnels can provide valuable insights into your customers' paths to purchase and help you make data-driven decisions to improve your marketing strategy. what feature must be enabled to use multi channel funnels?